Childlife; rebrand
Key thought:
‘Families are the linchpin’
Childlife is unusual in that it raises money for four other charities who each in turn support children, young people, and families. While this makes sense in the context of the charity’s history (a consortium formed to make payroll giving more affordable), Childlife was struggling to make its message clear and to hold its ground in a highly competitive marketplace. Along with Click Creative, I worked to articulate a clear Vision and Mission for the charity and to develop a confident brand identity with meaning and standout. Now it is more than the sum of its parts rather than a shadow behind them.
Assets created:
New brand identity and guidelines, including new Mission and Vision, Values, and positioning statements, letterhead, newsletter, and training slides – all co-created with Click Creative